words » advertising

carbonated heist.

shannon e thomas — Tue, 03 Feb 2009 17:32:59 +0000

despite having just posted a coke ad, i couldn’t help but post another. i think it was played during some sporting event last weekend.

from wieden + kennedy, who totally makes me want to pursue a career in video.

carbonated happiness

shannon e thomas — Fri, 30 Jan 2009 07:39:45 +0000

while pepsi continues to embarrass itself with the persistent parading about of its new logo, coca-cola proves that not all in the soft drink industry have let the sugar and carbonation corrode their brains. or maybe coke’s magic formula just corrodes in a way that’s more conducive to creativity…

Coca-Cola Happiness Factory 3 from Open Happiness on Vimeo.

speaking of (red).

shannon e thomas — Wed, 26 Nov 2008 00:06:33 +0000

product(red) meets starbucks meets the kinetic typography trend. it’s a cliché overload, if you ask me. a well executed cliché overload that will undoubtedly make more in its first hour than i do in a year. hmph.

(red).

shannon e thomas — Tue, 25 Nov 2008 06:06:03 +0000

i am generally unimpressed with the whole (product)red thing. it’s a brand whose meaning was lost in its execution; a supposedly charitable project that receives more criticism than praise. take mark rosenman, for example, who describes product(red) as an “example of the corporate world aligning its operations with its central purpose of increasing shareholder profit, except this time it is being cloaked in the patina of philanthropy.”

but then converse jumped on the opportunity with their project 1hund(red), in which one hundred artists design one hundred pairs of shoes. with artists like camilla engman and jeremyville on board, it seems inevitable that i will partake.

homonyms and ad placement.

shannon e thomas — Wed, 13 Aug 2008 03:10:29 +0000

movie trailer ≠ utility trailer. ad placement fail.

google carries the phenomenon one step further. a search for “trailer” brings up organic results consisting of movie trailers - juno, the dark knight, indiana jones, etc., while all sponsored links are utility trailers. furthermore, related searches include car trailer, motorcycle trailer, enclosed trailer and equipment trailer, completely ignoring the ever-so-organically popular movie trailer. talk about different audiences… you have to wonder what sort of clickthrough those ads are getting.

more great advertising.

shannon e thomas — Fri, 08 Aug 2008 22:27:55 +0000

from facebook, LG is using the iphone’s name to promote their ripoff. i can’t wait to see the lines of people waiting to get their iphone like phones while listening to the buzz from developers looking forward to making iphone like apps.

seriously, to all the wannabe iphones in the world - this strategy may seem like a good idea, but it’s just not.

citi fail.

shannon e thomas — Tue, 29 Jul 2008 19:37:31 +0000

“we returned to find that the garage had turned into his art project. thankfully, the cash we got back on our purchases came in handy. we had the garage repainted and bought plenty of canvases for our son.”

are they trying to market towards the insensitive parent crowd? or just those who don’t appreciate art? they certainly aren’t trying to be loved by any west coast creatives, where street art is the dominant form of self-expression.

the ad should end with “here son, enjoy your consolation canvases. we painted over your masterpiece with easter lily white.”